A picture is worth a thousand words but a one minute video is equal to 1.8 million according to the chief analyst at Forrester Research. Nothing has as much impact as a moving picture and more and more businesses, including clubs and pubs, are discovering the power of online video marketing.
By next year, video will account for nearly 70% of all consumer internet traffic and video-on-demand traffic alone will have almost trebled.
The growth of video on Facebook has become so enormous in the past 18 months that the head of Facebook Australia agency sales is now advising clients that Facebook is a video platform – not a social network.
In fact, as you trawl through the mountain of statistics on the subject, you’d be pressed to find any indicator that doesn’t suggest rapid growth.
With online video rapidly becoming a key means for people to satisfy their information and entertainment needs, any business, including clubs and pubs, who fail to include it in their internet marketing strategies will do so at their risk.
Quite simply, video marketing really works.
The statistics speak for themselves.**
- Australians average over 1 billion video views each day.
- 92% of mobile video viewers share videos with others.
- When marketers included a video in an email, the click-through rate can be increased over 200%.
- Using the word “Video” in an email subject line can boost open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
- The average internet user spends 88% more time on a website with video.
- 300 hours of video are uploaded to YouTube every minute.
- 64% of consumers are more likely to buy a product after watching a video about it.
- Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos.
- Using video on landing pages can increase conversion by 80%
- 59% of Australians watch online videos to help inform their purchase choice.
Video can add the “wow” factor to your marketing. It can put a face to your brand and can set you apart from the crowd.
And it has never been cheaper or more accessible than right now, thanks to new technologies like those created by Daily Press who primarily servicing the hospitality industry.
Daily Press shoot and edit all The Drop videos including the IGT Gaming Academy. Here are a few more examples of their work: