The 2019 Australian Craft Beer Survey by Beer Cartel is the largest study of Australian craft beer drinking trends. In total over 23,000 Australian craft beer drinkers took part, an increase of 5,000 from 18,000 in 2018.
Craft beer is the only segment of the Australian beer market which is in continuous growth, with overall consumption of beer and alcohol in decline. The data that follows provides an extremely accurate picture of this growing part of the market.
Key findings of the research included:
- Balter has been voted Australia’s best craft brewery. For a second year in a row, consumers have voted Balter as Australia’s best.
- Preference for cans has overtaken bottles for the first time. Overall preference for cans has grown 8 percentage points to 38%, while preference for bottles has decreased significantly to 27%.
- Core range beers still account for the majority of purchases. While past research indicated a large proportion of consumers are regularly drinking beers they’re never previously tried, the frequency of purchase of core range beers is much higher.
- Most drinkers are positive towards the direction craft beer is heading and are excited by the opportunity to try something different. Despite this a large proportion (76%) believe support of a breweries core range is important for its survival.
To learn more about the 2019 Australian Craft Beer Survey visit: http://www.beercartel.com.au/blog/2019-australian-craft-beer-survey-results/