It is more than likely that Gaming delivers the majority of your club’s revenue and Marketing is the vital link in player development, player experience and communications with your gamers. Industry benchmarks even have the marketing budget or AEMP tied to the gaming budget, yet these two business areas are often poles apart when it […]
Changing social trends, busy lifestyles and long commutes have driven demand for restaurant and take away meals in the last 5 years. However, new disruptors in the market such as Uber Eats and Menulog are eating into restaurant margins and give the customers the opportunity to have a high-quality meal without leaving their home. Restaurants […]
Kiosks are a standard piece of equipment in any modern Australian club as a way of tapping into and rewarding regular members. As USA casinos continue to increase the numbers of players of all tiers coming through their doors, kiosks are moving towards saving higher tier players from lining up at rewards desks and checking […]
Macau’s Golden Week sees numbers of visitors drop With the Coronavirus reaching Macau the number of visitors in their traditional Lunar New Year have declined by 49% already and restrictions are set to tighten. Golden Week is the start of the year that Macau Casinos rely on but travel restrictions aimed at limiting the spread […]
SEEK reveals its highest and lowest “applied for” jobs with several front-line and operational roles in the hospitality industry gaining places in the Top 10. If only it was that easy to get them to stay! For clubs and hotels, with lots of candidates and lots of jobs in the sector, the competition to keep […]
It is more than likely that Gaming delivers the majority of your club’s revenue, and Marketing is the vital link in player development, player experience and communications with your gamers. Industry benchmarks even have the marketing budget or AEMP tied to the gaming budget, yet these two business areas are often poles apart when it […]
In 2019 the UK government commissioned a study on what motivates people to gamble and how it fits into their lives. While some of the regulations differ, people are the same all over the world and their motivations for gambling resonates in the Australian market. While the sample size was small it covered a wide […]
Take this quick quiz to evaluate your clubs VIP and Player Development efforts within your loyalty program. Do you have a Player Development/ VIP host function as part of your club’s loyalty program that is designed to ‘love’ your best players on a personal one-on-one basis (instead of just via kiosk swipes or through email, […]
McWilliam’s Wines appoints voluntary administrators McWilliam’s Wines has announced it is struggling to survive after over 140 years of family ownership and has appointed KPMG as voluntary administrators McWilliam’s is the 6th largest supplier of wines in the country and a major supplier to the club and hotel industry in Australia. The unlisted and publicly […]
Our friends at Raving Consulting are experts in casino operations and they provide us here with a timely reminder, as we head into the new year, that an active greeting can make a customer’s day. Try introducing the 10/5 rule into your club…. or the 3/1.5 rule in Australia! Hi! How are you? Nice to […]
