Caesars Entertainment Corporation has announced plans to licence its Caesars Palace, Flamingo, The Cromwell and The LINQ brand in overseas destinations.
The move will allow Caesars and select strategic partners to expand the reach of these brands into gateway cities around the world, said the company in a press release.
“Caesars Entertainment (CZR) brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world-class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” said Mark Frissora, president and CEO of Caesars Entertainment.
“Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”
This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai — both of which will represent Caesars Entertainment’s first non-gaming resorts. Additionally, Caesars recently announced plans to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico.
Caesars’ value proposition extends beyond its diverse portfolio of established brands. With more than 55 million members, Caesars Entertainment’s Total Rewards loyalty program is one of the world’s largest programs and acts as a tourism driver for the cities and destinations in which it operates. It also prides itself on having an established infrastructure, centralised services and a management team with a proven track record of overseeing 47 properties with 1,200 reservations agents answering phones in 50 languages.
About Caesars Entertainment Corporation
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
SOURCE: Caesars Entertainment Corporation