2020 MARKETING/GAMING MASTERCLASS & WORKSHOP: CLUBS & PUBS

It is more than likely that Gaming delivers the majority of your club’s revenue and Marketing is the vital link in player development, player experience and communications with your gamers. Industry…

THE KEY TO GREAT SERVICE IN RESTAURANTS IS HAVING THE RIGHT EQUIPMENT

Changing social trends, busy lifestyles and long commutes have driven demand for restaurant and take away meals in the last 5 years. However, new disruptors in the market such as Uber Eats and Menulog…

USING KIOSKS AS A MARKETING TOOL

Kiosks are a standard piece of equipment in any modern Australian club as a way of tapping into and rewarding regular members. As USA casinos continue to increase the numbers of players of all tiers coming…

INSIGHTS INTO GAMBLING MOTIVATIONS – UK RESEARCH

In 2019 the UK government commissioned a study on what motivates people to gamble and how it fits into their lives. While some of the regulations differ, people are the same all over the world and their…

GAMING HOST COURSE

Take this quick quiz to evaluate your clubs VIP and Player Development efforts within your loyalty program. Do you have a Player Development/ VIP host function as part of your club’s loyalty program…

HOW DOES YOUR VIP/PLAYER DEVELOPMENT PROGRAMME RATE

Take this quick quiz to evaluate your clubs VIP and Player Development efforts within your loyalty program. 1. Do you have a Player Development/ VIP host function as part of your club’s loyalty program…

ON THE BUSIEST OF NIGHTS BTG PRODUCTS CAN MAKE CLUB OPERATIONS MORE MANAGEABLE

Two-way Radios Handheld mobile two-way radios have been used for decades in clubs and they continue to be the most important communications device for operational staff. Any medium to large multi-storey…

ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

HOW DOES YOUR VIP/PLAYER DEVELOPMENT PROGRAMME RATE

Take this quick quiz to evaluate your clubs VIP and Player Development efforts within your loyalty program. Do you have a Player Development/ VIP host function as part of your club’s loyalty program…

WHAT WE’RE MISSING IN GAMING MARKETING

I do a lot of focus groups with a lot of gamers from different clubs of varying sizes. And despite the findings and a lot of talk about “fixing problems”, the same issues are still coming up, and in…