ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

FIVE STEPS TO ADD BUSINESS INTELLIGENCE TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…

BARRINGTON’S VIP HOST MANAGEMENT COURSE – NEXT INTAKE STARTS 23-24 JUNE

While there is some talk about tiered loyalty changing in future, there is as yet no real idea of how this will impact loyalty programs and what these changes will entail. When changes are made, it doesn’t…

HOW TO TURN A RANDOM IDEA INTO UNIQUE SERVICES FOR PLAYERS AND MEMBERS

In researching stories and information for The Drop we often come across unusual ideas that could be converted into unique services for club and hotel businesses. Sometimes the stories may not seem immediately…

WHAT TO DO IF TIERING REGULATIONS CHANGE

Club managers at all levels have started to discuss what would happen if regulations around membership and loyalty program tiering led to either severe restrictions on how they operate, or even having…

WHAT YOUR HOSTS ARE SAYING

"WE'RE CHALLENGED WITH LACK OF QUALITY STAFF AND LACK OF STRATEGY!" Raving Consulting VP of Marketing Chris Faria says that a survey data collected in relation to their  Host Development Conference held…

HOW CUSTOMER FRIENDLY ARE YOU WHEN IT COMES TO TECHNOLOGY?

Article by Danielle Rayner- GSL Solutions Time and time again I see software in clubs and pubs that doesn’t take into account the entire demographic of that venue, in-particular those at a promotional…

LOYALTY: FOR LOVE OR MONEY 2018

Here are the latest insights and trends in loyalty in Australia from “The Point of Loyalty”. Download the Executive Summary to find out things like “Have loyalty programs improved? Where do they…

GIVE MEMBERS THE ABILITY TO PAY FOR ATM TRANSACTIONS WITH LOYALTY POINTS

We all know that rewarding members with points on their membership card is one of the key components of any loyalty program. It is one of the methods used to encourage return visits to your venue and to…