5 CONTENT MARKETING TRENDS FOR 2020

Major technological breakthroughs have led content marketing to undergo a complete transformation. The rise of conversational AI, 5G and immersive content are going to change the way content marketing…

COMMUNICATING WITH YOUR PLAYERS: TIMING IS EVERYTHING

Think about your day-to-day life. A lot of the activities you do, many others perform on the exact same day and time. Do you have lunch around 12pm? Take out the dog first thing after getting back home…

ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

FIVE STEPS TO ADD BUSINESS INTELLIGENCE TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…

IMPORTANT INFORMATION FOR INDUSTRY SUPPLIERS – AUSTRALASIAN GAMING EXPO 2019

The AGE 2019 (13-15 August) is fast approaching and stand space is being snapped up now that the post-election economic outlook has settled more positively for businesses in Australia. Added to this quiet…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY AT PENRITH PANTHERS

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

MARKETING MASTERCLASS & WORKSHOP: CLUBS & PUBS

An insightful, interactive, hands-on workshop that covers the critical elements required for being a successful marketer in the modern club and pub industry. Delivered by experienced and respected Marketing…

THE ROI ON INVESTING IN CUSTOMER EXPERIENCE

You may be surprised at exactly how profitable investing in your customer experience can be. According to a report by McKinsey, strong customer experience improvement programs rapidly become self-funding. Businesses…

MASTERING EXCEL FOR CLUB PROFESSIONALS

Microsoft Excel is an excellent tool that can help organise and analyse large amounts of data so you can optimise use-of-time, drive meaningful decisions and improve overall team performance. The analyses…