ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

FIVE STEPS TO ADD BUSINESS INTELLIGENCE TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…

IMPORTANT INFORMATION FOR INDUSTRY SUPPLIERS – AUSTRALASIAN GAMING EXPO 2019

The AGE 2019 (13-15 August) is fast approaching and stand space is being snapped up now that the post-election economic outlook has settled more positively for businesses in Australia. Added to this quiet…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY AT PENRITH PANTHERS

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

MARKETING MASTERCLASS & WORKSHOP: CLUBS & PUBS

An insightful, interactive, hands-on workshop that covers the critical elements required for being a successful marketer in the modern club and pub industry. Delivered by experienced and respected Marketing…

THE ROI ON INVESTING IN CUSTOMER EXPERIENCE

You may be surprised at exactly how profitable investing in your customer experience can be. According to a report by McKinsey, strong customer experience improvement programs rapidly become self-funding. Businesses…

MASTERING EXCEL FOR CLUB PROFESSIONALS

Microsoft Excel is an excellent tool that can help organise and analyse large amounts of data so you can optimise use-of-time, drive meaningful decisions and improve overall team performance. The analyses…

GOPHER GOES UNDER, BUT HELP AT HAND

Industry supplier Gopher Graphic Communications who specialised in graphic design, print and direct mail outs, went into liquidation last week. Reports suggest the company will not resurface and that machinery…

HOPPING ON THE HALLOWEEN BANDWAGON

It becomes more evident each year that Australians are embracing Halloween. Over the past week, most streets have houses decorated with cobwebs, ghosts and bats and the neighbourhood kids out in force…