GET READY FOR 2021 – WHO READS THE DROP?

The Drop was launched in 2015 by its founders, Justine Channing (Gaming Specialist), Danielle Rayner (GSL - Customer Loyalty Specialist) and Linda Joannides (Marketing Specialist). All three principals…

NEW COVIDSAFE COMPLIANT 2-FACTOR SIGN IN SYSTEM FROM SINT

Register.Me is an integrated COVIDSafe and compliant sign in system new to the market. Inspectors across the country are losing patience with venues not maintaining COVIDSafe regulations and are quickly…

WHEN A LARGE MARKET SEGMENT BECOMES A PROBLEM

What happens when Baby Boomers stay home? What happens when a dominant cohort in the gaming industry becomes hesitant to visit casinos and resorts? Boomers are a key market driver among target segments…

IT’S NOT JUST A CAR PARK…IT’S A VIP SERVICE OPTION

It’s a busy weekend and the carpark is quickly filling up with members coming for dinner and a show. By 7pm when all the spaces are taken, five of your valued top tier customers turn up to spend the…

5 CONTENT MARKETING TRENDS FOR 2020

Major technological breakthroughs have led content marketing to undergo a complete transformation. The rise of conversational AI, 5G and immersive content are going to change the way content marketing…

COMMUNICATING WITH YOUR PLAYERS: TIMING IS EVERYTHING

Think about your day-to-day life. A lot of the activities you do, many others perform on the exact same day and time. Do you have lunch around 12pm? Take out the dog first thing after getting back home…

ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

CMAA MID-YEAR NATIONAL CONFERENCE: 22-24 JULY

This year’s CMAA mid-year conference is hosted at Panthers Penrith on 22-24 July with a timely focus on Promoting Loyalty and Trust in your Brand. The conference this year offers eight important knowledge…

FIVE STEPS TO ADD BUSINESS INTELLIGENCE TO YOUR MARKETING SEGMENTATION

We all know business intelligence will improve your marketing efforts. It can identify and focus on higher profit players, increase the accuracy of your forecasting, and measure the effect of your marketing…

IMPORTANT INFORMATION FOR INDUSTRY SUPPLIERS – AUSTRALASIAN GAMING EXPO 2019

The AGE 2019 (13-15 August) is fast approaching and stand space is being snapped up now that the post-election economic outlook has settled more positively for businesses in Australia. Added to this quiet…