MAKE SURE YOU’RE MOBILE - AUSSIES NOW SPEND MORE TIME ON TABLETS THAN PC’s

Compiled from articles and data release by SMK and AIMIA (The Digital Industry Association of Australia) Back in September a digital landmark was quietly passed. For the first time Australian consumers…

ESSENTIAL ELEMENTS OF A CLUB WEBSITE …AND HOW OFTEN SHOULD YOU CHANGE YOURS?

Understanding the elements of how a website serves as a marketing and management tool is crucial for every club and casino. If you are looking at updating your website there are a few things to consider…

MARKETING: CUT-THROUGH BAR PROMO & A STAR EMAIL

At The Drop we’re always on the look-out for great promotions and ideas to share. Here’s a standout that showcases the bars' core product and turns it into a must-do event, and an out of the box EDM…

MARKETING YOUR GAMING PROMOTION

Article by Charles Anderer, Exec Editor BNP Media Gaming Group in The Casino Journal.  Image from Currumbin RSL Gaming manufacturers release their best new products at the annual trade shows and the…

SOCIAL IS THE NEW (ALL) BLACK

@AllBlacks : 515K Twitter followers Facebook : 3.2 million likes With the New Zealand All Blacks, people expect the absolute best - including on social media. The All Blacks are the number one ranked…

THE BEST CASINO IN THE WORLD – AND YOU’VE PROBABLY NEVER HEARD OF IT.

Extracts from an article by Raving Consulting's Dennis Conrad (President & Chief Strategist) and Toby O’Brien, (Vice President of Marketing & Client Services).   Raving Consulting has…

FROM AN A.S.S. TO A B.U.D.D.Y. - CUSTOMER SERVICE RECOVERY: PART 2

By Guest Contributor Steve Browne, President, Raving Consultancy,  Reno Nevada In this second instalment of a three-part series from Raving Consulting we look at what to do when it comes to Customer…

13 THINGS MARKETERS CAN LEARN FROM THE ALL BLACKS

With the Rugby World Cup in full swing it’s an opportune time to look at one of the most revered brands in world sport - The All Blacks.  And there's some great take-aways in this article for any brand,…

ENGAGING YOUR EMPLOYEES...NOT AN OPTION ANY MORE

Guest post by Toby O’Brien, Vice President of Marketing & Client Services, Raving Consulting Company, Reno Nevada. (Originally published in Indian Country Today Media Network) Ask employees what…

INSTAGRAM: A “HOW TO” FOR BUSINESSES

…and a great way to connect with that important female market. Guest post by Samantha Wardman,  CornerPost Consulting If your business is not on Instagram, you’re already behind as it’s one of…