MASTERING EXCEL FOR CLUB PROFESSIONALS

Microsoft Excel is an excellent tool that can help organise and analyse large amounts of data so you can optimise use-of-time, drive meaningful decisions and improve overall team performance. The analyses…

GOPHER GOES UNDER, BUT HELP AT HAND

Industry supplier Gopher Graphic Communications who specialised in graphic design, print and direct mail outs, went into liquidation last week. Reports suggest the company will not resurface and that machinery…

HOPPING ON THE HALLOWEEN BANDWAGON

It becomes more evident each year that Australians are embracing Halloween. Over the past week, most streets have houses decorated with cobwebs, ghosts and bats and the neighbourhood kids out in force…

THE POWER OF VIDEO & HOW TO USE IT COST EFFECTIVELY

A picture is worth a thousand words, but a one-minute video is equal to 1.8 million according to the chief analyst at Forrester Research.  Nothing has as much impact as a moving picture and more and more…

SOME FRESH F&B SOCIAL MEDIA CONTENT IDEAS

Social Media is a hungry beast. It demands creating a constant stream of engaging content which is not an easy thing to do – and which explains why there is so much poor content flooding channels. While…

SOCIAL MEDIA STRATEGY WORKSHOP – NEW ONLINE OPTION

In conjunction with The Drop, Social Media 'guru' Laurel Papworth has put together a one-day workshop focusing on Social Media Strategy for the Club and Pub industry. It is a high-level intensive program…

WHAT HAPPENS WHEN GAMING AND MARKETING DON’T COMMUNICATE?

For most clubs, gaming continues to be the main revenue driver and in a simple world, it’s considered Marketing’s role is to drive players to the machines and it’s Gaming’s role to provide the…

SOCIAL MEDIA STRATEGY WORKSHOP WITH LAUREL PAPWORTH

In conjunction with The Drop, Social Media 'guru' Laurel Papworth has put together this one-day workshop focusing on Social Media Strategy. A Social Media Strategy brings together multiple issues and provides…

INTERNET CONTINUES TO WAGE CARNAGE ON TRADITIONAL MEDIA IN AUSTRALIA

If you are still spending money on newspaper advertising or placing expensive ads in glossy magazines to try and reach your market, you might want to think again. This chart from Morgan Stanley, using…

GET YOUR MESSAGE MOVING – FREE ANIMATION OFFER

The average person sees around 300-700 ads and brands every day. Our brains are constantly bombarded by information and, not just a little information,11 million bits of data every second. But, the average…