BACK A WINNER IN WORLD’S RICHEST COUNTRY RACE – THE KOSCIUSZKO

The world’s richest country race will now be held on Everest Day at Royal Randwick on October 13, with a new $1.3 million race – The Kosciuszko. The race will be restricted to only NSW country trained…

SYDNEY PUB SLAMMED OVER SOCIAL MEDIA POST

A pub has been slammed for a Facebook post promoting the NRL finals that appeared to condone violence against women. Coopers Pub in Newtown published the controversial post on its Facebook page last Wednesday.…

MARKETING: SEVEN POWERFUL THINGS I’VE LEARNED

“Seven powerful things I’ve learned from some of the most successful gaming companies” is an article from the latest Raving Solutions magazine and is written by Toby O’Brien, a casino marketing…

CAPITALISE ON YOUR CLUBS POTENTIAL

Download this service brief from BullseyeCX on to leverage your data to improve your clubs Customer Retention Management (CRM) effectiveness and marketing agility. bcx-service-brief-s-m-a-r-t-insight…

THERE’S A PLACE FOR POP UP BANNERS – BUT IT’S NOT YOUR FOYER

On the upside, pop up banners are great for temporary, transportable signage. In fact, the term pop-up is associated with all things “temporary” – pop-up stores, pop-up restaurants, pop up campers……

AUSSIE WOMEN OVER 55 LEAD ONLINE GAMING

As a result of more digital entertainment options, Australians are consuming more content and changing how they consume it. While many people think the average online gamer is young and male, recent research…

SHOULD YOU WORK WITH SOCIAL MEDIA INFLUENCERS?

An article by Annabelle Cloros Editor, Hospitality Magazine Social media influencers are often referred to as the future of marketing. But when it comes to the hospitality industry; what do venues get…

MARKETING:  THE PALMS USHERS IN A NEW ERA & MERIVALE GOES “BOTTOMS UP”

Say goodbye to the old Palms Casino Resort in Las Vegas. It’s time for a new era, complete with US$620 million in hotel renovations and some seriously destructive behaviour. A major marketing campaign,…

I DID IT AND YOU SHOULD TOO

About 6-8 weeks ago I did a two-day intensive Facebook course with Laurel Papworth. With social media playing an ever increasing role in marketing communications, I wanted to keep abreast of all the latest…

NOBODY CARES ABOUT YOUR ADVERTISING

I’ve been preparing a conference presentation about the role of a club marketer in 2018 and beyond. As part of that preparation, I’ve been researching what clubs around the country are currently doing…