GET READY FOR 2021 – WHO READS THE DROP?

The Drop was launched in 2015 by its founders, Justine Channing (Gaming Specialist), Danielle Rayner (GSL - Customer Loyalty Specialist) and Linda Joannides (Marketing Specialist). All three principals…

COVID-19 CREATES NEW CUSTOMER GROUPS FOR MARKETERS

Traditionally marketers have focussed their attention on the 5 types of consumers: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. These main groups were a focus for everyone who…

INTELLIGENT CARPARK ANALYTICS FOR CLUBS USING LICENSE PLATE RECOGNITION(LPR) CAMERA’S

You may have driven into your local shopping centre and recognised the small box located adjacent to the entry and exits of the carpark. It was designed automated carpark billing in mind, yet provides…

ULTIMATE LIST OF SOCIAL MEDIA STATISTICS THAT YOU NEED TO KNOW IN 2020.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find. Here we go, all…

DO PEOPLE OVER 65 YEARS OF AGE USE FACEBOOK?

Unsurprisingly, social media usage is highest among adolescents and young adults aged 14-24.  It is estimated that young men spend 528 minutes a week on social media [1] , while young women spend…

CAMPARI GROUP HELPS MATCH COCKTAIL & DINING CUSTOMERS WITH LOCAL PUBS

As restrictions ease around the country, pubs and venues are allowed to cater to an increasing number of punters – but getting a booking is no easy feat. Campari Australia has launched a new online…

USING SOCIAL MEDIA AND DIGITAL CHANNELS TO PERSONALISE COMMUNICATION WITH CUSTOMER GROUPS

The Convergence of Storytelling and Personalized Marketing Automation It’s noisy out there. Consumers are inundated with content. How can you break through? - STORYSOFT CEO Ryan Taft explains how…

BANKSTOWN SPORTS IMPLEMENTS CONTACTLESS DELIVERY, TAKE OUT & DIGITAL DINE-IN

Bankstown Sports is an unequivocal technology innovator in the club industry with visionary leadership and a sharp focus on staff and members wellbeing.  This is evidenced by the club implementing an…

CYBER-ATTACKS ON AUSTRALIAN BUSINESSES ON THE RISE

It used to be a business needed a lock on its door and a CCTV camera to protect against criminals, now experts say they need to invest in security they cannot see. The humble keyboard has been used to…

MANAGING SOCIAL MEDIA IN A CRISIS

FREE ONLINE FORUM FOR COMMUNITY CLUBS WITH LAUREL PAPWORTH Most clubs are still coming to terms with the massive upheaval to their business in the past few weeks. But now is the time to step up communications…