FIVE KEY WAYS TO USE FACIAL RECOGNITION IN CLUBS

Interest in facial recognition technology has been increasing for some time now but COVID 19 caused an exponential jump. The recent jump due to COVID is understandable because it is fairly clear that…

INFLUENCERS LIVE IT UP AT CASINO-LESS CROWN SYDNEY

With the casino offering at Crown Sydney remaining closed for now, celebrities and instafamous influencers have been lining up for snaps at Crown Sydney, the city’s only 6-star hotel and precinct. Comedian…

CYBER-ATTACKS ON THE RISE AS FLEXIBLE WORKING INCREASES

When COVID-19 industry wide lockdowns hit clubs and pubs there was a quick transition to a remote workforce. Since reopening, Zoom board and management meetings have been introduced as a permanent fixture,…

GET READY FOR 2021 – WHO READS THE DROP?

The Drop was launched in 2015 by its founders, Justine Channing (Gaming Specialist), Danielle Rayner (GSL - Customer Loyalty Specialist) and Linda Joannides (Marketing Specialist). All three principals…

COVID-19 CREATES NEW CUSTOMER GROUPS FOR MARKETERS

Traditionally marketers have focussed their attention on the 5 types of consumers: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. These main groups were a focus for everyone who…

INTELLIGENT CARPARK ANALYTICS FOR CLUBS USING LICENSE PLATE RECOGNITION(LPR) CAMERA’S

You may have driven into your local shopping centre and recognised the small box located adjacent to the entry and exits of the carpark. It was designed automated carpark billing in mind, yet provides…

ULTIMATE LIST OF SOCIAL MEDIA STATISTICS THAT YOU NEED TO KNOW IN 2020.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find. Here we go, all…

DO PEOPLE OVER 65 YEARS OF AGE USE FACEBOOK?

Unsurprisingly, social media usage is highest among adolescents and young adults aged 14-24.  It is estimated that young men spend 528 minutes a week on social media [1] , while young women spend…

CAMPARI GROUP HELPS MATCH COCKTAIL & DINING CUSTOMERS WITH LOCAL PUBS

As restrictions ease around the country, pubs and venues are allowed to cater to an increasing number of punters – but getting a booking is no easy feat. Campari Australia has launched a new online…

USING SOCIAL MEDIA AND DIGITAL CHANNELS TO PERSONALISE COMMUNICATION WITH CUSTOMER GROUPS

The Convergence of Storytelling and Personalized Marketing Automation It’s noisy out there. Consumers are inundated with content. How can you break through? - STORYSOFT CEO Ryan Taft explains how…