ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

HOSPITALITY SUPPLIERS TO SHINE AT AGE 2019

The Australasian Gaming Expo is of course the place to see the latest in gaming machinery and equipment. It’s also the place where pubs and clubs come to see the complete range of hospitality suppliers,…

MACSEER: AUDITING YOUR MARKETING PERFORMANCE

Guest article by Sudhir Kalé, Ph.D. Australian gaming businesses typically spend between 10 percent to 40 percent of their revenues on marketing or AEMP expenses. Yet the return on marketing expenditure…

CLUBS PHO-NOMINAL FOOD CHALLENGE

As part of the first birthday celebrations for Cabra-Vale Diggers dining precinct District 8, the club launched a food challenge promotion, designed to raise awareness and to engage and attract some of…

THE POWER OF VIDEO & HOW TO USE IT COST EFFECTIVELY

A picture is worth a thousand words, but a one-minute video is equal to 1.8 million according to the chief analyst at Forrester Research.  Nothing has as much impact as a moving picture and more and more…

SOME FRESH F&B SOCIAL MEDIA CONTENT IDEAS

Social Media is a hungry beast. It demands creating a constant stream of engaging content which is not an easy thing to do – and which explains why there is so much poor content flooding channels. While…

SOCIAL MEDIA STRATEGY WORKSHOP – NEW ONLINE OPTION

In conjunction with The Drop, Social Media 'guru' Laurel Papworth has put together a one-day workshop focusing on Social Media Strategy for the Club and Pub industry. It is a high-level intensive program…

SOCIAL MEDIA STRATEGY WORKSHOP WITH LAUREL PAPWORTH

In conjunction with The Drop, Social Media 'guru' Laurel Papworth has put together this one-day workshop focusing on Social Media Strategy. A Social Media Strategy brings together multiple issues and provides…

INTERNET CONTINUES TO WAGE CARNAGE ON TRADITIONAL MEDIA IN AUSTRALIA

If you are still spending money on newspaper advertising or placing expensive ads in glossy magazines to try and reach your market, you might want to think again. This chart from Morgan Stanley, using…

GET YOUR MESSAGE MOVING – FREE ANIMATION OFFER

The average person sees around 300-700 ads and brands every day. Our brains are constantly bombarded by information and, not just a little information,11 million bits of data every second. But, the average…