MANAGING SOCIAL MEDIA IN A CRISIS

FREE ONLINE FORUM FOR COMMUNITY CLUBS WITH LAUREL PAPWORTH Most clubs are still coming to terms with the massive upheaval to their business in the past few weeks. But now is the time to step up communications…

WHAT DOES COVID-19 MEAN FOR AGE?

When Prime Minister Scott Morrison announced that all non-essential gatherings of more than 500 people should be suspended from Monday 16 March, due to the spread of COVID-19, our industry was immediately…

PRACTICAL IDEAS FOR TACKLING CORONAVIRUS FOR CLUBS AND HOTELS

In the toughest of times, businesses that look for opportunities and think outside the box are most likely to see a smaller downturn. I work with many clubs and hotels and I am seeing lots of proactive…

IGT’S NEW GAMES IN A VIRTUAL SHOWROOM

The Marketing and Sales team for IGT were excited about introducing their new game range Fireball with three new games, and Mighty Strike with two new games as well as featuring their most successful recent…

DIGGERS AT THE ENTRANCE BRINGS THE OUTSIDE IN

Diggers at The Entrance have completed a designed and completed a $2.8m renovation that looks unlike any other club on the Central Coast. The architectural design, inspired by their local environment,…

FOUR MARKETING BUDGET HACKS

Marketing budgets are different… “A horse of a different colour,” as the Wizard of Oz would say. Club marketing budgets are built the same as other departments… but different.  The key is to…

POKIES GIANT ARISTOCRAT CASHES IN ON SHIFT TO ONLINE GAMES

Australian poker machine giant Aristocrat Leisure says it will continue to cash in on its booming online computer game business, which now accounts for 41 per cent of its revenue, as new games reach a…

5 CONTENT MARKETING TRENDS FOR 2020

Major technological breakthroughs have led content marketing to undergo a complete transformation. The rise of conversational AI, 5G and immersive content are going to change the way content marketing…

CASHLESS ECONOMY IN AUSTRALIA

Measured by the number of card transactions each year, Australia is supposed to be the sixth-most cashless society on earth. The Federal Government is at this very moment even considering outlawing…

3 WAYS HOTELS & CLUBS CAN ATTRACT AND RETAIN MILLENNIALS

Millennials have surpassed Baby Boomers as the largest generation in total numbers around the world. One of their most notable qualities to the marketing industry: they’re extremely brand loyal. While…