USING SOCIAL MEDIA AND DIGITAL CHANNELS TO PERSONALISE COMMUNICATION WITH CUSTOMER GROUPS

The Convergence of Storytelling and Personalized Marketing Automation It’s noisy out there. Consumers are inundated with content. How can you break through? - STORYSOFT CEO Ryan Taft explains how…

BANKSTOWN SPORTS IMPLEMENTS CONTACTLESS DELIVERY, TAKE OUT & DIGITAL DINE-IN

Bankstown Sports is an unequivocal technology innovator in the club industry with visionary leadership and a sharp focus on staff and members wellbeing.  This is evidenced by the club implementing an…

CYBER-ATTACKS ON AUSTRALIAN BUSINESSES ON THE RISE

It used to be a business needed a lock on its door and a CCTV camera to protect against criminals, now experts say they need to invest in security they cannot see. The humble keyboard has been used to…

MANAGING SOCIAL MEDIA IN A CRISIS

FREE ONLINE FORUM FOR COMMUNITY CLUBS WITH LAUREL PAPWORTH Most clubs are still coming to terms with the massive upheaval to their business in the past few weeks. But now is the time to step up communications…

WHAT DOES COVID-19 MEAN FOR AGE?

When Prime Minister Scott Morrison announced that all non-essential gatherings of more than 500 people should be suspended from Monday 16 March, due to the spread of COVID-19, our industry was immediately…

PRACTICAL IDEAS FOR TACKLING CORONAVIRUS FOR CLUBS AND HOTELS

In the toughest of times, businesses that look for opportunities and think outside the box are most likely to see a smaller downturn. I work with many clubs and hotels and I am seeing lots of proactive…

IGT’S NEW GAMES IN A VIRTUAL SHOWROOM

The Marketing and Sales team for IGT were excited about introducing their new game range Fireball with three new games, and Mighty Strike with two new games as well as featuring their most successful recent…

DIGGERS AT THE ENTRANCE BRINGS THE OUTSIDE IN

Diggers at The Entrance have completed a designed and completed a $2.8m renovation that looks unlike any other club on the Central Coast. The architectural design, inspired by their local environment,…

FOUR MARKETING BUDGET HACKS

Marketing budgets are different… “A horse of a different colour,” as the Wizard of Oz would say. Club marketing budgets are built the same as other departments… but different.  The key is to…

POKIES GIANT ARISTOCRAT CASHES IN ON SHIFT TO ONLINE GAMES

Australian poker machine giant Aristocrat Leisure says it will continue to cash in on its booming online computer game business, which now accounts for 41 per cent of its revenue, as new games reach a…