FOUR MARKETING BUDGET HACKS

Marketing budgets are different… “A horse of a different colour,” as the Wizard of Oz would say. Club marketing budgets are built the same as other departments… but different.  The key is to…

POKIES GIANT ARISTOCRAT CASHES IN ON SHIFT TO ONLINE GAMES

Australian poker machine giant Aristocrat Leisure says it will continue to cash in on its booming online computer game business, which now accounts for 41 per cent of its revenue, as new games reach a…

5 CONTENT MARKETING TRENDS FOR 2020

Major technological breakthroughs have led content marketing to undergo a complete transformation. The rise of conversational AI, 5G and immersive content are going to change the way content marketing…

CASHLESS ECONOMY IN AUSTRALIA

Measured by the number of card transactions each year, Australia is supposed to be the sixth-most cashless society on earth. The Federal Government is at this very moment even considering outlawing…

3 WAYS HOTELS & CLUBS CAN ATTRACT AND RETAIN MILLENNIALS

Millennials have surpassed Baby Boomers as the largest generation in total numbers around the world. One of their most notable qualities to the marketing industry: they’re extremely brand loyal. While…

AI INDICATES PLAYERS CAN’T DETECT HOLD

Earlier this year The Drop published results of a research paper by a professor at UNLV who claimed players couldn’t detect a change to the machine hold percentage. There were some limitations in the…

COMMUNICATING WITH YOUR PLAYERS: TIMING IS EVERYTHING

Think about your day-to-day life. A lot of the activities you do, many others perform on the exact same day and time. Do you have lunch around 12pm? Take out the dog first thing after getting back home…

INVESTIGATING THE CAUSES OF AUSTRALIA'S CHEF SHORTAGE

A University of Queensland researcher believes "toxic kitchen culture" is partly to blame for a predicted shortage of almost 60,000 chefs in Australia by 2023. About 80 apprentices interviewed in Brisbane…

ACCC PUTS LOYALTY SCHEMES AND DATA MONETISATION UNDER THE MICROSCOPE

The ACCC has identified significant problems with Australia’s customer loyalty schemes, which include frequent flyer, supermarket and credit card operators, in a new report released today. One of…

HOSPITALITY SUPPLIERS TO SHINE AT AGE 2019

The Australasian Gaming Expo is of course the place to see the latest in gaming machinery and equipment. It’s also the place where pubs and clubs come to see the complete range of hospitality suppliers,…