IS SPEED OF SERVICE BECOMING MORE IMPORTANT THAN SERVICE QUALITY AND EFFICIENCY IN A BUSY WORLD?

After the introduction of the mobile phone, the digital revolution has led to a convenience revolution where customers expect to push a button and get immediate service. Along with that convenience comes…

MAKING STRATEGIC GAME CHOICES

Choosing a new game to add to your gaming floor is an important decision and one that can often involve a financial risk. Often gaming managers chose games they like personally but making a strategic choice…

LAST ORDERS FOR IGT 2019....GET DELIVERY IN BEFORE CHRISTMAS!

Last orders for IGT 2019…… get delivery in before Christmas! The new games continue to roll into the market for IGT with some strong performance results.  Even though we are getting close to Christmas,…

HOW DOES YOUR VIP/PLAYER DEVELOPMENT PROGRAMME RATE

Take this quick quiz to evaluate your clubs VIP and Player Development efforts within your loyalty program. 1. Do you have a Player Development/ VIP host function as part of your club’s loyalty program…

FOUR MARKETING BUDGET HACKS

Marketing budgets are different… “A horse of a different colour,” as the Wizard of Oz would say. Club marketing budgets are built the same as other departments… but different.  The key is to…

POKIES GIANT ARISTOCRAT CASHES IN ON SHIFT TO ONLINE GAMES

Australian poker machine giant Aristocrat Leisure says it will continue to cash in on its booming online computer game business, which now accounts for 41 per cent of its revenue, as new games reach a…

CASHLESS ECONOMY IN AUSTRALIA

Measured by the number of card transactions each year, Australia is supposed to be the sixth-most cashless society on earth. The Federal Government is at this very moment even considering outlawing…

GAME VARIETY PROVES TO BE POPULAR AMONG PLAYERS

Over the last 10 years there has been a change in the types of games that remain popular in the market. While this has been good for turnover results up until now and with a change in the economic environment,…

ILLEGAL OFFSHORE GAMBLING WEBSITES TARGETING AUSTRALIANS TO BE BLOCKED

Illegal offshore gambling websites ripping off Australians will be blocked under new measures announced by the Federal Government. Communications Minister Paul Fletcher said too many people were losing…

AI INDICATES PLAYERS CAN’T DETECT HOLD

Earlier this year The Drop published results of a research paper by a professor at UNLV who claimed players couldn’t detect a change to the machine hold percentage. There were some limitations in the…