DO YOU REALLY NEED A LOYALTY PROGRAM?

Do you really need a loyalty program? Here are 6 reasons in sequence (as per the above model): Data Dialogue Dollars Advocacy Competitive differentiator New Customer acquisition Arguably…

MOON DOG BREWING LAUNCHES SELTZER DISPENSER

Moon Dog Brewing, alcoholic beverage manufacturer, will launch an alcoholic seltzer post mix dispensing system for on-premises venues. “We’re thrilled to be launching the first ever alcoholic…

KEY ELEMENTS FOR YOUR CAR PARK

A research firm in the USA has been surveying casino guests and their preferences for more than 30 years and the results of the questions on parking are often surprising. Despite what many believe, “valet…

5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever-growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…

FIVE KEY WAYS TO USE FACIAL RECOGNITION IN CLUBS

Interest in facial recognition technology has been increasing for some time now but COVID 19 caused an exponential jump. The recent jump due to COVID is understandable because it is fairly clear that…

GAMING AND MARKETING - BOOTCAMP BASICS

This intensive one day course covers the basic information you will need to understand all the latest gaming management and marketing techniques used in the gaming industry – and how to apply them to…

HOW DISENGAGED EMPLOYEES AFFECT YOUR BOTTOM LINE

Are your non-engaged employees sabotaging your organization? According to a recent Gallup State of the Workplace Survey, only 33% of employees are engaged at work, which means 67% of our employees are…

BASIC GUIDELINES FOR YOUR CUSTOMER SERVICE TEAM

We all appreciate the importance of a strong customer service or gaming host team and their effectiveness when it comes to our club or pubs bottom line. However, we rarely arm them with a set of guidelines…

IN-HOUSE DESIGNER & JOINER VS OUTSOURCED DESIGN

In-House Designer and Joiner Vs Outsourced Design You may be thinking about upgrading your gaming room, but you don’t know where to start. No doubt you’re wondering what designer or design team…

2021 – THE NEED FOR CHANGE

The impact of Covid-19 restrictions and lockdowns have seen many people reconsider their work and lifestyle priorities during 2020. There are a few common themes such as social distancing and mask wearing,…