USING SOCIAL MEDIA AND DIGITAL CHANNELS TO PERSONALISE COMMUNICATION WITH CUSTOMER GROUPS

The Convergence of Storytelling and Personalized Marketing Automation It’s noisy out there. Consumers are inundated with content. How can you break through? - STORYSOFT CEO Ryan Taft explains how…

FIVE FOOD & HOSPITALITY TRENDS FOR A POST-LOCKDOWN WORLD

For many it has been a tremendously difficult period, however we are starting to emerge from the lockdown period, and tentatively look towards the future. Of the micro-trends that have risen in the…

VICTORIA AND NSW EASE MORE RESTRICTIONS AS PART OF COVIDSAFE PLAN

NSW NSW will scrap the limit of 50 people at indoor venues such as cafes, restaurants and churches on July 1, Premier Gladys Berejiklian has confirmed. Announcing the state would implement the next…

5 MUSTS MARKETERS WILL NEED TO NAVIGATE IN A POST-COVID WORLD

As COVID-19-related restrictions ease across the country, life restarts in an altered form - transformed by social distancing, public transport restrictions and drastically altered office and social environments.…

NEW REAL TIME DATA - MEN SPEND UP BIG ON TAX FREE SUPER

New real time data from illion and AlphaBeta shows that women who accessed early Super focused their spending on essential items for themselves and their families, while men spent it on discretionary items,…

FRESH MARKETING CAMPAIGNS AIM TO GET CUSTOMERS BACK IN VEGAS CASINOS

With the doors of Nevada casinos opening Thursday, companies are rolling out fresh marketing campaigns to get customers through them. And, while some companies are rallying around new slogans and promotions,…

IN THE NEWS

NSW police charge two in Dally M investigation New South Wales Police have charged two individuals in connection with a NRL Dally M Medal Awards betting scandal. Reported on the Sydney Morning Herald,…

VENUE OCCUPANCY REAL-TIME DATA – MAKING USE OF YOUR EXISTING CCTV CAMERAS

Knowing how many people are in your venue – and in each separate zone of your venue – will be one of the big pressure points for our industry over coming months and probably longer. Occupancy will…

31ST AUSTRALASIAN GAMING EXPO WILL NOW TAKE PLACE IN 2021

In publishing its new Public Health Order on 14 May, the NSW Government extended the restrictions on large gatherings from 29 June to 14 August. The legally restricted period now extends past the planned…

THINKING ABOUT ADVERTISING IN THE DROP: WHO READS THE DROP?

The Drop was launched in 2015 by its founders, Justine Channing (Gaming Specialist), Danielle Rayner (GSL - Customer Loyalty Specialist) and Linda Joannides (Marketing Specialist). All three principals…