SMART PUPS FUNDRAISER 2021 AT THE PADDO

Smart Pups is a not-for-profit charity organisation based on the Sunshine Coast in Queensland, Australia that specialises in providing trained service dogs to assist children with special needs such…

2021 MAX AHG EXPO – Postponed

After extensive consultation with relevant stakeholders, the AHG Expo Board have decided to postpone the 2021 MAX AHG Expo until 2022. While this has been a very difficult decision to make, the risk…

DATES FOR THE 2021 DIARY

As we head into the holiday season, The Drop will be taking a break for a few weeks, but we thought you might want to make note of some of the major industry events coming up in 2021.  Here’s a list,…

COVID-19 CREATES NEW CUSTOMER GROUPS FOR MARKETERS

Traditionally marketers have focussed their attention on the 5 types of consumers: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. These main groups were a focus for everyone who…

EXHIBITIONS, INCLUDING THE AGE, ARE BACK AT ICC SYDNEY

Last week the International Convention Centre (ICC) Sydney received advice from the New South Wales Department of Health that it can proceed with hosting exhibitions, subject to one person per four square…

WHAT’S NEXT FOR MEETINGS AND EVENTS?

Even now as the industry begins to show signs of recovery—albeit with cautious optimism— meetings and events (M&E) providers are faced with the reality that their business will bounce back at…

THIS WEEK’S AUSTRALASIAN GAMING SEMINARS ARE ONLINE

Yesterday marked what would have been the opening of this year's Australasian Gaming Expo (AGE). Unable to run an in-person due to COVID-19 restrictions, the Gaming Technologies Association (GTA) the organiser…

THE 2020 AUSTRALASIAN GAMING SURVEY - COVID-19 RESPONSE

As part of this year's Australasian Gaming Seminars, the Gaming Technologies Association (GTA), organiser of the Australasian Gaming Expo (AGE), has launched the '2020 Australasian Gaming Survey - COVID-19…

AUSTRALASIAN GAMING SEMINARS GO ONLINE

The Gaming Technologies Association (GTA), the organiser of the Australasian Gaming Expo (AGE), has confirmed that this year's Australasian Gaming Expo Seminars will go ahead in a new format online. Over…

SELF-AWARE MARKETING HELPS YOU STAND OUT IN TOUGH TIMES

The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts,…