COVID-19 CREATES NEW CUSTOMER GROUPS FOR MARKETERS

Traditionally marketers have focussed their attention on the 5 types of consumers: Innovators, Early Adopters, Early Majority, Late Majority and Laggards. These main groups were a focus for everyone who…

EXHIBITIONS, INCLUDING THE AGE, ARE BACK AT ICC SYDNEY

Last week the International Convention Centre (ICC) Sydney received advice from the New South Wales Department of Health that it can proceed with hosting exhibitions, subject to one person per four square…

WHAT’S NEXT FOR MEETINGS AND EVENTS?

Even now as the industry begins to show signs of recovery—albeit with cautious optimism— meetings and events (M&E) providers are faced with the reality that their business will bounce back at…

THIS WEEK’S AUSTRALASIAN GAMING SEMINARS ARE ONLINE

Yesterday marked what would have been the opening of this year's Australasian Gaming Expo (AGE). Unable to run an in-person due to COVID-19 restrictions, the Gaming Technologies Association (GTA) the organiser…

THE 2020 AUSTRALASIAN GAMING SURVEY - COVID-19 RESPONSE

As part of this year's Australasian Gaming Seminars, the Gaming Technologies Association (GTA), organiser of the Australasian Gaming Expo (AGE), has launched the '2020 Australasian Gaming Survey - COVID-19…

AUSTRALASIAN GAMING SEMINARS GO ONLINE

The Gaming Technologies Association (GTA), the organiser of the Australasian Gaming Expo (AGE), has confirmed that this year's Australasian Gaming Expo Seminars will go ahead in a new format online. Over…

SELF-AWARE MARKETING HELPS YOU STAND OUT IN TOUGH TIMES

The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of his comic book status. In one issue, when asked why he did something, he retorts,…

HOW THE HOSPITALITY SECTOR CAN CHANGE THEIR MARKETING STRATEGIES NOW TO PREPARE FOR COVID-19 RECOVERY

As we start to see light at the end of the tunnel for COVID-19 restrictions, it’s important to act now ensure that your business remains top of mind on the other side. If you’re still sitting on…

THE IDEAL ANATOMY OF A WELL-STOCKED LIQUOR CABINET

Put down the boxed wine. Your favourite venues might be out of action right now, but it doesn’t mean your happy hour has to suffer. With a few well-chosen bottles of spirits, some imagination and a trip…

STRONG ZOOM PRACTICES TO BEAT MALICIOUS SOFTWARE

It is somewhat frustrating to have to bring you a security technology update during this time. As we all work together to eradicate the silent enemy, there are a few people that have chosen this time to…