Drop Goss

All the latest news, views and industry reviews from here and overseas.

ENGAGING YOUR EMPLOYEES...NOT AN OPTION ANY MORE

Guest post by Toby O’Brien, Vice President of Marketing & Client Services, Raving Consulting Company, Reno Nevada. (Originally published in Indian Country Today Media Network) Ask employees what…

REGULATORS LAUNCH ‘SAFE, VIBRANT INDUSTRY’ STAKEHOLDER EVENTS

Guest post by Clyde Mooney, Pubtic The NSW OLGR has announced plans to conduct a series of events to brainstorm a new era of a “safe and vibrant” hotel industry. The Office of Liquor Gaming &…

INSTAGRAM: A “HOW TO” FOR BUSINESSES

…and a great way to connect with that important female market. Guest post by Samantha Wardman,  CornerPost Consulting If your business is not on Instagram, you’re already behind as it’s one of…

WHY LOYALTY PROGRAMS MATTER - LATEST AUSTRALIAN DATA

84% of adult Australians belong to a loyalty program. That’s down from 88%  on 2013 results, but the good news is 59% are actively involved in those programs, up from just 45% two years ago.  Men are…

IGT - “THE NEW BOX”

The new machine releases from the Australasian Gaming Expo are the big news for the month and IGT’s new machine, the CrystalDual-i, is well anticipated given their existing games have been in general…

GOT A STORY?

  New products, new appointments, new developments, new venues…if you have  industry news then we want to hear about it. Send your story and pictures to editor@the-drop.com.au Please make sure…

TOP TIPS FOR A WINNING WEBSITE

By Samantha Wardman ,  CornerPost Consulting Could your website be in need of a little reworking, maybe just a few nips and tucks? Are you confident that your existing website is doing all it can for…

DON'T FORGET GAMING VARIETY

Most of us realise that Aristocrat have a number of great games at the moment but an analysis of the Top 1c games in NSW suggests we need to keep an eye on game variety too. If we just investigate the…

GO FOR LONGEST AND STRONGEST WHEN DOING CONVERSIONS

AGT pull even closer to Aristocrat when you look at the Top 100 1 cent games in NSW largely because they have so many successful games that have been in the market for years. With most of us focusing on…

IS THERE STILL A MARKET FOR HIGH AND MID DENOMINATION GAMES?

For many small clubs and pubs where machine numbers are limited, multigames play an important part in allowing them to offer a good variety of games that cover the requirements of all their players throughout…

5 QUESTIONS YOU HAVE TO ASK BEFORE STARTING YOUR NEXT MARKETING PROJECT

With multiple business divisions and an ever growing variety of communication channels to manage, lack of time and lack of resources are major issues for most club or casino marketers. It can be a frenetic…