https://the-drop.com.au/wp-content/uploads/2019/08/Logo.jpg 0 0 https://the-drop.com.au/wp-content/uploads/2019/08/Logo.jpg 2016-01-16 15:51:452016-01-16 15:51:45EVERY MARKETING CHALLENGE REVOLVES AROUND THESE QUESTIONS
Here’s a 7 point plan of action for every marketer from author, entrepreneur and marketing guru Seth Godin
- WHO are you trying to reach? (If the answer is ‘everyone’, start over.
- HOW will they become aware of what you have to offer?
- WHAT story are you telling/living/spreading?
- DOES that story resonate with the worldview these people already have? (What do they believe? What do they want?)
- WHERE is the fear that prevents action?
- WHEN do you expect people to take action? If the answer is ‘now’, what keeps people from saying, ‘later’?
- WHY? What will these people tell their friends?