FOR LOVE OR MONEY 2020 REPORT

Each year marketers in all industries look for the For Love or Money Report to track changes in trends on loyalty programs in Australia.

In a year when customer communication has undergone a significant shift and become more important than ever the insights into what customers think of loyalty programs is vital for 2021 planning.

This year 61% of consumers believe businesses need a loyalty program to keep customers loyal but only 46% admit they are active in an average 4.4 memberships. This is the lowest participation and a significant decline since 2015.

Their biggest concerns were:

Data Use: knowing how the data was used (49%)

Data Security: knowing how secure the data is (48%)

Value: Lack of value given the effort to achieve rewards (46%)

 

To download the Summary Report here >>>> https://the-drop.com.au/wp-content/uploads/2020/11/ForLoveorMoney2020_Aus_EXECSUM_Final_1105.pdf

You can purchase a more comprehensive report here >>> For Love or Money™ 2020 – loyalty program research (thepointofloyalty.com.au)