The average person sees around 300-700 ads and brands every day. Our brains are constantly bombarded by information and, not just a little information,11 million bits of data every second.
But, the average person’s memory can only hold about 40-50 bits of data per second. So, we’re ignoring about 10,999,950 bits of data every single. second.
This probably sounds like some pretty bad news if you’re a marketing manager or club CEO. You probably spend a lot of time and money researching, developing, and implementing advertising and marketing campaigns to attract costumers. But, what if those ads are part of the 10,999,950 bits of data that are just completely ignored?
It’s more important than ever that your messages stand out among the noise. One of the most inexpensive & effective ways to do that is through motion and video content.
Here are some statistics that will make you want to use more video and animation in your marketing:
- Including video on a landing page can increase conversions by 80%
- After watching a video, 64% of users are more likely to buy a product online
- Over a 1/3 of all online activity is spent watching video
- 50% of executives look for more information after seeing a product/service in a video
- YouTube users watch more than 3 billion hours of video per month
Daily Press are experts when it comes to creating video and animated content. They can also help you with your entire digital and social strategy which is vital to your business if you want to stay relevant.
They have transported their working studio to this year’s AGE – Animators, Graphic Artists, Web Designers, Editors, Photographers, Videographers, App Designers…..the lot! Not only will you get to see a working studio in progress, meet the team and discuss any ideas, but you can also get your club or pub logo animated for FREE while you are at the show!
Come and meet the Daily Press team on Stand 553. They’d love to show you around.