New data from Golf Australia shows clubs shed 117,000 members in the past 20 years to an all-time low of 383,000. Fifteen per cent of players on the Gold Coast abandoned their memberships in the past year alone, and patronage dropped by more than 10 per cent on the New South Wales Central Coast.
In response to widespread drought, twice as many members walked away from regional clubs compared to their metropolitan counterparts.
Golf Australia development manager David Gallichio said the sport’s peak body was working urgently to stem the exodus and had prioritised resources to distressed clubs.
“We know when a club closes, two-thirds of people who played there will not play again. That’s really concerning for us,” he said.
Why are members disappearing?
While the sport’s attrition rate concerned Golf Australia, Mr Gallichio described it as a “gentle decline”. “When you look at the national numbers, we are only looking at a loss of 1.7 per cent of our members in the past year.” He said the membership numbers did not fully tell the story of the game’s state of health.
“People are playing more golf casually than ever before, and you will find that rates of non-organised participation are trending up across almost all sports.”
The main barrier to playing, he said, was time, and recognised that clubs had failed to respond to the needs of modern consumers.
“We need to be offering new and interesting things, not just the standard 18-hole competitions on the weekend.”
Saving a struggling sport
In the past year Golf Australia has invested significantly in its support division to provide challenged clubs with financial advice, grant-writing assistance, human resources help and agronomy services. To avert widespread closures, Mr Gallichio said clubs with saleable assets would need to liquidate. A multi-pronged approach, however, was needed to future-proof the sport, he said.
“There’s no silver bullet,” Mr Gallichio said, adding that recruiting more women and juniors, and offering more playing opportunities for the time-poor and cash-strapped were part of the answer.
“Soon we’ll be launching Get Into Golf, which is a program to encourage everyone from young women all the way through to seniors to take up the game across the country.”
Grass is greener at Bathurst
While most clubs in western NSW lost about 7 per cent of their members last year, Bathurst bucked the trend. Bathurst Golf Club has maintained a membership growth of 15 per cent over the past five years. The club’s general manager, Brad Constable, attributed the success to its wide range of membership options.
“We now offer three-month memberships and we also do six-month memberships which cater to footballers or soccer players that normally can’t play during the winter months,” he said.
Offering multiple price points as well as a flexible payment system helped to ease the hip-pocket hurt of membership.
Mr Constable said the club also struck partnerships with local schools to whet the appetite of the next generation of players.
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