With over 25% on average of Hold and Spin style product on gaming floors in NSW there are lots of gaming eggs in one basket. The performance is there, and it makes sense to buy a good number of these games, but to our regular customers, who rarely know the name of the game they are playing, these are all the same game with essentially the same feature.
In some clubs the percentage of hold and spin style games is well above 25% and growing, but this is also impacting the net hold in gaming. Increases in turnover are achieved at the expense of a declining net profit.
Additionally, smaller players are getting burnt on these games too quickly and not enjoying their gaming play as much as they used to and are coming to clubs less often.
Once you have enough of the hold and spin products on the floor, game variety is a key to combating both the smaller players losing time on device and the hold issues.
IGT has been focusing on different types of games to suit different player types and their strong game performance in the NSW Clubs MAX data is certainly showing that players are looking for that game variety too.
MAX is a great source of game performance data for the manufacturers and club managers alike. The data pool in the NSW Club group is approximately 45,000 machines each month (excluding MTGMs) so is more than enough to ensure a good overview of game performance in the market and the changing preferences of customers.
To check out the full IGT Game Performance Charts for July 2019 NSW Clubs Click here >>>> https://the-drop.com.au/wp-content/uploads/2019/08/NSW-Clubs-Site-Performance-July-2019.pdf