LOYALTY: FOR LOVE OR MONEY 2019

Here are the latest insights and trends in loyalty in Australia and, for the first time, New Zealand from “The Point of Loyalty”.

Download the Executive Summary to find out things like “Do brands need loyalty programs to keep the customers loyal? Do members prefer rewards that are quick and small or more substantial rewards that take longer to earn?” Also, whether we are enhancing members’ experiences or invading their privacy through data collection and use?

Download the complimentary 20+ page Executive Summary for both Australia and NZ (see below) from The Point of Loyalty or purchase the full 90+ page in-depth report.

 

Download the Executive Summary for Australia >>> https://the-drop.com.au/wp-content/uploads/2019/11/ForLoveorMoney19_EXECSUM_AUS_FINAL.pdf

Download the Executive Summary for New Zealand >>> https://the-drop.com.au/wp-content/uploads/2019/11/ForLoveorMoney19_EXECSUM_NZ_FINAL.pdf