At The Drop we’re always on the look-out for great promotions and ideas to share. Here’s a standout that showcases the bars’ core product and turns it into a must-do event, and an out of the box EDM idea.
BEER DELUXE TO LAUNCH BREWERS’ GARDEN
By Annette Shailer, editor Beer & Brewer
Beer DeLuxe in Melbourne’s Federation Square will be transformed into a brewers’ garden this summer to showcase the best of Australia’s beer industry.
Kicking off this month, Summer Hop Up will run every Wednesday throughout summer and will feature different local and international breweries and some of Melbourne’s top food vendors.
Guests will be treated to a newly-renovated garden space, complete with live music, brewery pop-up stations and culinary offers from around the globe.
“Our Summer Hop Up is designed to be the ultimate playground for the beer enthusiast and the beer curious. As always, our team will be on-hand to take patrons through the characteristics of each beer on show and the unique brewing process each has gone through,” said Craig Shearer, founder of Armada Hospitality Group, which owns Beer DeLuxe.
“Our patrons love great beer; they look for something that is unique and cannot be purchased just anywhere. It is our aim to provide them with something unexpected and unique every time they visit.”
Beer DeLuxe’s Summer Hop Up runs every Wednesday from 6pm to late.
This week’s EDM from The Star gets, well…a gold star! Forget the stock photos and ditch the santas and reindeer. This great, imaginative photo reinforces the brand and captures the essence of the season in a suitably stylish way. This is one email anyone would want to open. A little effort sure delivers a lot of impact.