With the announcement of the CrownBet/ClubsNSW deal still fresh and the proposed Tabcorp acquisition of Tatts still on the table, digital wagering continues to be the subject on everyone lips.
However, the future of betting could very well be on the smartphone. Play on mobile casino UK already generates an estimated 70 percent of worldwide online gambling revenue.
A recent study from Juniper Research, also in the UK, predicted that by 2021 nearly $US1 trillion will be bet via the internet, with mobile representing the “majority of net growth.” The value of online wagers globally last year was about $US550 billion, and that’s only with the U.S. regulated market contributing about $US200 million.
There’s a lot of room for growth.
Online gambling sites won about 10 percent of those wagers last year.
Why mobile? Millennials are changing the way casino games are played.
As mobile devices become more sophisticated and more embedded into daily life for people around the globe, casino play will increasingly migrate there. Brick-and-mortar casinos are learning how to use mobile to bring people to their properties for the real life amenities.
That’s especially true for a game like poker, which requires experience to become a winning player. Mobile allows poker players to get some hands in even if they are on the go and can’t sit down for a full poker session. In an increasingly fast-paced world, poker on a smartphone will keep becoming more and more popular.
According to PCMag.com, global smartphone subscriptions will more than double to 6.1 billion by 2020. About 70 percent of the world will have a smartphone. Just a few years ago, the Guardian reported that nearly five percent of all smartphone users had downloaded some kind of betting app.