A new report titled, Alcohol Consumption in Australia, which asked Australian consumers about every aspect of their drinking habits, is now available. The report is based on a survey of 1027 Australian consumers and has been published by The Intermedia Group, which also publishes TheShout.

The report contains a detailed demographic analysis of alcohol consumers in Australia detailing how much they drink, what they drink, where they drink and where they buy alcohol.

There are many interesting facts and trends to emerge from the report including that baby boomers are the heaviest drinkers in Australia. One-quarter of people aged in their 60s say that the drink most days, compared with just 10 percent of people in their 20s.

Most consumers drink at home, with over one-quarter saying they drink at home a few times a week and nearly one in five saying they drink at home most days. The report also found that red and white wine are the most popular types of alcohol, with red wine most popular with older people, while just one-quarter of the population say they are regular beer drinkers.

Report author, Graeme Philipson, told TheShout: “We Australians think of ourselves as big drinkers. But we are actually not exceptional. On a global scale, we are in the Top 20, on a par with the major countries of Western Europe (in terms of litres of pure alcohol per capita per year). Eastern Europeans are the biggest drinkers, and Muslim countries the lightest.

“Alcohol plays an important part in Australian society, and there has been much commentary in recent years about the social and public health issues related to alcohol consumption. The level of consumption has declined in recent years, but concern about binge drinking and alcohol-fuelled violence have actually increased.

“The nature of alcohol consumption in Australia is, we believe, widely misunderstood. This Intermedia study came about because we observed that while there is substantial data on the size of the alcohol market in Australia, and many reports on consumption, there is very little data that has asked consumers how often the drink, what they are drinking, and where they are drinking it.

“By asking these questions, and by matching the data against the demographics of the respondents, we have been able to develop a profile of Australian drinking habits not available from other perspectives.”

The report is available now from Intermedia, for $900 + GST.

Source: The Shout