1. Your name, your club and your position.
Andrew Terry – Chief Executive Officer Eden Fishermen’s Recreation Club
2. What is your biggest or has been your biggest challenge with the club and your role?
I have spent the bulk of my management career assisting and advising Club Board’s on how best to realign and regain market member relevance in order to regain a sustainable financial position by adopting ‘Fit for Market’ business practises which meet and fulfil member needs and re-establish primary motivators for patron activities, such as food, beverage, entertainment, social, sporting and lifestyle purposes.
3. What has been some of your achievements or highlights since being at the club?
My greatest challenge so far, since arriving at the club, has been to secure a primary development agreement with a major property developer. This led to the creation of a major subdivision, and the establishment of a senior’s lifestyle residential project at our Eden Gardens Country Club site, after a period of 18 years of successive failed attempts by the club.
4. Is there a piece of advice or something compelling you have learnt that you can pass on to our readers and up and coming managers.
Our Industry is, and has been for several years, experiencing major disruption as societal attitude and trends change, largely arising from technological and new industry entrants. Despite this, our core business is about fulfilling member needs. Survival in today’s club is about adopting and adapting those external pressures to harness and apply both new and traditional strategies so our product and service offers remain relevant and meet those needs.
5. Outside of the club and your role there. Do you have any hobbies or passions… tell us a bit about you?
I am a golf tragic, and despite having managed multiple golf clubs over my career, I have still managed to protect my handicap!
6. Do you have any claims to fame? e.g. someone famous has visited the club, you served a celebrity?
My greatest claim to fame is that whilst working my way through University back in the late 1970’s, I worked as the wine waiter to Her Majesty Queen Elizabeth II and Prince Phillip at the Biennial ceremony in Melbourne, attended by all the then serving Prime Minister and cabinet . Luckily, I didn’t spill anything!