Over the last 10 years there has been a change in the types of games that remain popular in the market with dynamic paytables, increased and more flexible denomination and bet choices and a move to place most of a games’ credit and bonus wins into the game features. This provides great wins and entertainment for players who can afford to increase their bets but leaves the lower tier players with smaller budgets blowing through their money in minutes.
There is no argument that these heavier games are required and are driving turnover but leaves a majority of players at the smaller end of the market questioning their spend. The smaller players are getting burnt on the new style games too quickly and not enjoying their gaming play as much as they used to and are coming to clubs less often.
Game variety is a key to combating both the smaller players losing time on device and hold issues. Looking at the market changes that have occurred over the last 10 years highlights why lower tier regular players are turning away from playing as often.
Gamers have been forced into a style of play that has changed their habits
IGT have listened to customers and produced a range of new release games that increases the math variety for players.
By focusing on different types of games to suit different player types IGT’s strong game performance in the MAX data for January 2020 again confirms that players are looking for that game variety too.
Fortune Coin & Fortune Charm
Fortune Coin – MAX Performance NSW Clubs: 1.31 and 1.26 Site ratio
Fortune Coin – MAX Performance NSW Hotels: 1.48 Site ratio
Fortune Coin – MAX Performance QLD Clubs: 1.52 Site ratio
Fortune Coin – MAX Performance QLD Hotels: 1.31 Site ratio
Fortune Charm – MAX Performance NSW Clubs: 1.26 Site ratio
Fortune Charm – MAX Performance QLD Clubs: 1.51 Site ratio
Fortune Coin and Fortune Charm have a low, fast hitting $500-$1000 top jackpot with 3 additional bet dependent bonuses. With all royals removed during the feature and an opporuntinty to match three symbols for a multiplier boost this game has lots of general appeal. Like Scarab, adding an in-house link over these games will also support the objective of attracting and retaining the player who has reduced visits or left the venue because it has become too expensive.
Scarab made for the smaller regular players to have some fun with and spend time on the game. This game plays like its in feature mode all the time with the Scarab symbols a player collects becoming WILDS every five games. It has no SAP which means it can easily be added under an in-house link without sacrificing net. It would work effectively near the enrance to the gaming floor where the smaller regular players like to play.
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