Tabcorp has partnered with the National Football League as it strives to bring the league’s action and experiences to Australian fans.
Lauded as a “ground-breaking partnership,” Tab will be the exclusive official wagering partner of the NFL in the country.
In a media statement it commented that “the partnership combines Tab’s position as Australia’s biggest and best-known multi-channel wagering brand with the NFL’s position as the premier global sporting brand”.
Last month it emerged that the NFL had pulled the rights in Australia away from ESPN. The move upset American football fans in Australia, and it initially seemed the only way to watch RedZone in this country, (which features simulcasts from each NFL game on a Sunday), was by subscribing to the NFL’s own streaming service. As part of the deal, Tabcorp secured rights to air RedZone on the Sky Racing channel and in thousands of licensed venues around the country.
Tabcorp and Sky Channel will bring the NFL Network and six hours of NFL RedZone programming to Australian fans across its commercial network of more than 4,400 pubs, clubs and Tab agencies, as well as broadcasting one game every Monday morning (Australian time) of the NFL season
Furthermore, the deal also enables Tabcorp to create NFL content and experiences for Australian fans across its digital platforms and venues, with Tab and the NFL to combine to promote the NFL’s official Pick’em free-to-play football game.
The title will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl.
Adam Rytenskild, Tabcorp managing director wagering and media, said of the partnership: “We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing.
“Our goal is to support the growing appetite for the NFL in Australia. This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”
“We are looking forward to working with Tabcorp, the leading operator in Australia,” said Christopher Halpin, NFL executive vice president and chief strategy and growth officer.
“We are excited about our growing popularity in Australia and this partnership will help further serve our fans there.”