THE POWER OF VIDEO & HOW TO USE IT COST EFFECTIVELY

A picture is worth a thousand words, but a one-minute video is equal to 1.8 million according to the chief analyst at Forrester Research.  Nothing has as much impact as a moving picture and more and more businesses, including clubs and pubs, are discovering the power of online and social media video marketing.

Facebook now receives 8 billion video views each day and as soon as next year, over 80% of the world’s consumer internet traffic will be made up of video.

Here is Australia we have had the world’s highest growth in social video views over the past year with 73% of Australian consumers admitting to an increase in the amount they watch.

Quite simply, video marketing works, and the statistics speak for themselves

  • Australians average over 1 billion video views each day.
  • 92% of mobile video viewers share videos with others.
  • When marketers included a video in an email, the click-through rate can be increased by over 200%.
  • Using the word “Video” in an email subject line can boost open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
  • The average internet user spends 88% more time on a website with video.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos.
  • Using video on landing pages can increase conversion by 80%
  • 59% of Australians watch online videos to help inform their purchase choice.

Video can add the “wow” factor to your marketing.  It can put a face to your brand, tell an engaging story and can set you apart from the crowd.  Below are two very different videos that demonstrate that powerful brand and message.  The first one is for The Greens – a contemporary bar and restaurant with a fabulous outdoor facility and the second is an emotive story, drawing on a rich history to engage with a passionate fan base as part of a membership drive.

 

 

Creating a video like these has never been cheaper or more accessible than right now, thanks to new technologies.  Daily Press created all the clips that have appeared in today’s Drop – from the Keno winners to the Castle Hill RSL Invictus presentations, and both the Bulldogs and Greens clips. They can provide all material including scripting, filming, pre and post production, editing, voice overs …and from as little as $1,500.

To get a quote or find out more about how you can use video to boost your venue’s engagement, contact:

Wayne Knight

Daily Press

Level 1, 1/809 – 821 Botany Road, Rosebery NSW,  M  0412 745 780

T  02 9007 7500,  W www.dailypress.com.au,  E   wayne@dailypress.com.au

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