In a world where customers receive over 500 marketing messages a day and retain less than 1% of them, it’s pretty clear that marketers need to deliver more value, and more relevance, in an effort to stand out from the crowd.
A wide-ranging white paper, the Incite ‘State of Marketing Report 2016’ has identified the critical issues marketers are spending time and money on right now, and how they see the future shaping up. Over 1,000 marketers from all around the world contributed to the research via a survey conducted in March 2016. The report highlights new benchmarks, spot trends, and give you some reliable statistics you can use to compare yourself to marketers around the world.
These day’s brands have more capacity to understand their customers than ever before, and we all recognise it is incredibly important for marketing departments to deliver valuable customer engagement. To do so, brands must not only define a deeper, more nuanced picture of customers, but actually put themselves in a position to leverage that more nuanced picture to deliver more relevant and personalised engagement.
In that context, the results show content marketing – and its close cousin, storytelling – are the favourite methods to deliver that value for the marketing community as a whole.
To read the full report, click here >>The State of Marketing 2016