From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.
Here we go, all the general social media stats you need to know right now…
General Social Media Stats
- There are 5.16 billion unique mobile phone users in the world.
- 4.57 billion people are using the internet.
- There are 3.81 billion active social media users worldwide.
- From January 2019 to January 2020, the global active social media users increased by 321 million (+9.21%).
- In Australia there were 22.31 million internet users in January 2020. In context, the Australian population is 24.6 million. This means Australia has an internet penetration of 88% in January 2020
- Between 2019 and 2020, the number of Australian internet users increased by 265,000 (+1.2%)
In January 2020, Australia had 18 million social media users.
Between April 2019 and January 2020, social media users increased in Australia by 735,000 (+4.3%)
- Social media penetration in Australia is currently at 71%.
- 45 percent of internet users now say they use voice search and voice commands each month, compared to the 43 percent reported in January 2020.
- Roughly three-quarters of internet users between the ages of 16 and 24 say they used a webmail service to read or send emails in the past month.
- Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights.
- As for which types of content consumers want to engage with, 68% say they prefer to interact with images while 50% like to engage with video content.
- The majority of both social marketers (74%) and consumers (68%) said they planned to use Facebook more in the coming year; additionally, 53% of social marketers and 34% of consumers plan on using Twitter more.
- As social marketers target younger audiences, they need to keep an eye on the change in platform usage. Facebook reigns supreme with Millennials and older, but members of Generation Z prefer YouTube (87%) and Instagram (85%).
- Half of consumers say they’re most likely to use social media during a major personal milestone and 45% say they’re on social media during a sporting event.
The Impact of COVID-19
- Increased usage has been most pronounced across younger age groups, but a third of internet users aged 45 to 64 also told GlobalWebIndex that they’re spending more time using social media as a result of coronavirus lockdowns.
- Women are more likely to have increased their social media activities compared to men, with almost two-thirds of women aged 16 to 24 saying they’re spending more time using social media in recent weeks.
- Despite already spending more time on social media than any other country, the Philippines has seen the greatest number of people reporting an increase in the amount of time they’re spending on social platforms.
- In Italy – one of the first Western countries to experience a complete lockdown – the number of group calls on Facebook Messenger involving three or more users increased by more than 1,000 percent in March alone, while people across the country have also increased the time they spend using Facebook-owned apps by more than 70 percent since the lockdown began.
- Despite lingering concerns about privacy, teleconferencing service Zoom has been a clear winner, with the company revealing that it’s had as many as 200 million daily active users in recent weeks – 20 times more than pre-pandemic levels.
- GlobalWebIndex finds that tutorials and how-to videos are amongst the top kinds of content that consumers want more of during the COVID-19 crisis, and these may represent a particularly compelling opportunity for B2B brands.
- “Coronavirus” was the third most frequently entered search query across the whole of Q1, but the query topped the rankings in March, generating more than twice as many searches as the perennial top term, “Google.”
- 65% of people surveyed said how brands respond to the pandemic will have a ‘huge impact’ on their likelihood to buy that brand in the future.