Beyoncé was right! Girls do run the world…at least the social media world that is.
A new infographic from Digital Flash explores how men and women are using social media and highlights the dominance of women on popular platforms. Although a US study, findings reflect usage in Australia. Here are some of the key findings:
- Women take the prize for social representation. In the US, 56% of social media users are female. In fact, women rack up 99 million more visits than men to social sites every month.
- Women make up 55% of all online gamers. And it is women over the age of 55 who spend more time playing online games than males in the 15-24 and 25-34 age groups combined. Now that has to be an interesting statistic for game developers, especially when you consider that these same 55-year-old females dominate the club industry’s gaming revenue.
- Pinterest remains the most gender-skewed platform with 82% female users, compared to a measly 18% of men. It’s a great way to connect with women and drives a huge amount of traffic to websites. Take Martha Stewart’s female lifestyle site – Pinterest drives more traffic than Facebook and Twitter combined.
- Women are far more likely to make their profile private (67% compared to 48%), and more frequently delete people from their friends list.
- Women are leagues ahead of men when it comes to Facebook and Twitter. In the US the split is 58% women to 42% men on Facebook.
- On Twitter the gap is even wider, with women accounting for 64% of tweeters.
- However, there are still a few digital caves where men rule. LinkedIn (63%), Google+ (71%), and Reddit (84%) are dominated by male users.
- There is at least one area where the sexes align. Over two thirds of women and men cite staying in touch with family as the primary reason for visiting a social platform.